The Ask

In partnership with Wrestlemania 40, Slim Jim designed an exclusive giveaway: a custom-designed car tailored to captivate the brand's dedicated fanbase, the "Long Boi Gang," and car enthusiasts alike. This initiative called for a dynamic, engaging social-first video to unveil the Nissan Slim Jim Z1 blending excitement with allure to effectively engage both communities.

The Solution

I led a team and we ideated and delivered video content that integrated trending social videography styles within the car enthusiast community with a sophisticated commercial aesthetic, strategically designed to resonate across various target demographics. 

This project was executed within a one-day content capture framework, enabling efficient production of diverse assets optimized for distribution across multiple social channels. 

The project had a swift 48-hour turnaround from project approval to first edit, demonstrating our proficiency in delivering versatile, multi-platform content solutions without compromising quality.