I am a dynamic Tribrid creative leader with over 15 years of global experience at the intersection of action sports, music, streetwear, art, food, technology, and pop culture. As a versatile Head of Content, Creative Director, and hands-on producer, I bring a unique blend of creativity, strategy, and production skills. I craft bold narratives that cut through the noise and build authentic connections across digital platforms like Instagram, TikTok, and YouTube — and even extend to linear television, despite its challenges in today’s digital era.

Proven Track Record 

I’ve collaborated with brands and publishers including adidas, Red Bull, Vice, Live Nation, Complex Networks, Slim Jim, Chevy, and First We Feast, launching viral social media campaigns, hit online shows, and building multi-channel content ecosystems that deeply resonate with target audiences. With over 1,000 content pieces across docu-reality, branded content, and lifestyle entertainment, I develop platform-first, interest-led strategies that keep brands ahead of the curve.

 

Award-Winning Content Strategies

I excel in creating strategies tailored to each platform's unique algorithms, trends, and audience behaviors—whether it’s producing a hit YouTube series, sparking a TikTok challenge, or crafting a compelling branded documentary. My work has earned three Gold CLIO Awards and four Webby nominations for excellence in branded content, demonstrating the creativity and impact I bring to every project.

Leader, Mentor, and Team Builder
At the heart of my success is the ability to lead and inspire diverse, multi-talented teams of creators. I foster a culture of creativity, experimentation, and continuous learning, where collaboration and kindness drive innovation. My leadership style balances strategic vision with hands-on execution, ensuring every project is on-brand, on-budget, and exceeds expectations.

Innovative, Forward-Thinking Storyteller
I’m passionate about pushing creative boundaries and connecting brands with their audiences through authentic, culturally relevant content. My forward-thinking approach allows me to adapt quickly, leverage emerging trends, and create stories that are memorable and impactful.

Beyond Work
When I’m not crafting content, I’m a dedicated dad to twin boys, a partner to my amazing wife, and an avid skateboarder, golfer, gamer, and photographer. These passions keep me grounded and fuel my creativity, bringing fresh perspectives to every project.

Let’s Make Magic Together!
If you’re looking for a creative leader who blends strategy, culture, and storytelling to drive growth and engagement, let's connect! Together, we can craft content that inspires, engages, and leaves a lasting impact.